Is it true that the Swedish market is very complicated?
Well, our market could be quite straightforward and simple, but some people just insist on making it complicated. Of course, the government-owned retail monopoly certainly makes it different from most other markets. But in the end, it all comes down to the consumer. And that is where we tend to see things differently to the conventional wine importer – our perspective is entirely consumer oriented.
The more you engage with and understand your consumers, the clearer things become and the easier it is to determine what the right action is. With advanced analysis and penetrating market knowledge, we know how to select the right wine for the consumer and create demand for our products.
If you are producing quality wine and still don’t make it in the Swedish market, your approach is probably not updated with current market requirements and consumer demand. We strongly believe that what you did yesterday will simply not be sufficient for tomorrow. If you have the goods, but not the know-how, we can help make your products tomorrow’s success.
We are far from the conventional, formal big-business importer, taking on new products and partners to grow turnover and profit by putting your products into an existing marketing framework. Our strong belief is that each product is unique, and should be treated according to the specific nature of its needs.
By adopting a proactive approach and an aggressive marketing strategy, we invest and reinvest in new projects to gain market share together with our partners. If you share our ambition, you are probably the right partner for us.